New Logo Design and Technology Brand: York, PA

A New Logo Design for Avail Technologies

Avail Technologies has over 300 years of combined experience, working hand-in-hand with transit professionals throughout North America. Their collective experience allows them to design, develop, and adopt technology solutions which provide the features and benefits to dramatically improve daily operations—as well as their rider’s experience.

holberg design (York, PA) worked with Avail to help capture their brand and then put a new visual identity on the company. We worked with Avail's management team (and some of their key clients) to develop a new logo, messaging, brand book, advertising materials, business cards, letterhead, brochures, pocket folders and web site design. holberg also work on designing a new trade show booth for their biggest marketing endeavor - one of the largest transit industry trade shows in the country.

The end result was hearing great testimonials coming in from the attendees of the trade show. One quote sums up the branding and marketing efforts, "we could see Avail's booth graphics from across the floor and knew exactly what they did - and that we needed to go and see more. Avail's technology was really impressive."

Logo Before:

New Logo Redesign:

 

Learn more about branding, advertising and marketing at www.holbergdesign.com

9 Ways to Illustrate an Apple

Appleseed is a beautiful garden center located on the East Coast in VA. They are updating their main store and wanted us to do the same for their brand. We suggested a quick logo update (not a complete redo). The client narrowed it down to two logos. Which one(s) do you like?


Learn more about branding, advertising and marketing at www.holbergdesign.com

RKL - CPA Rebrand and new identity

RKL is one of the largest regional accounting, tax and consulting firms in Southeastern Pennsylvania, with offices located in Reading, Lancaster, York and Harrisburg.

RKL has a good brand presence and enthusiastic clients that rave about their service. However, the visual identity was dated and a little inconstant between offices. RKL hired holberg design to help put a fresh face on the company. This included a new logo, stationery, message, web site, email blast and advertising campaign.

The inspiration was developed by reviewing images of financial documents. These documents had an "official" feel by placing fine lines in their designs. This was an ambitious direction to take the new brand, as attention needed to be spent on print management (to make sure the lines appeared clean). The marketing team at RKL deserves great praise for not only handling so many print projects at once, but they also professionally rolled out the new materials to all of their offices without a hitch.

The result is a unique brand image that visually separates them from their competition.









Learn more about branding, advertising and marketing at www.holbergdesign.com

A New Brand for a New Building

Weldon solutions' new building is up and running... and it's beautifully branded.

In 2004, Weldon Machine Tool, Inc. announced the rebranding of the company. Now doing business as Weldon Solutions, the company manufactures and services the Weldon line of CNC grinders, designs and integrates robotic automation solutions to satisfy a variety of applications, and installs and services Emtrol storage and retrieval systems.

holberg design helped to rebrand the company, which most recently meant helping to design the exterior and interior of their new building. It’s great to see the brand visuals on Weldon’s website, in all of their marketing materials… and now when you arrive at their new headquarters.

What can be cooler than robots? A company that designs and builds automation robots!

Weldon Solutions uses innovation the latest technologies to provide World Class CNC cylindrical grinders, robotic automation systems, automated storage and retrieval systems, drives and controls technology and service to customers.

Learn more about branding, advertising and marketing at www.holbergdesign.com

New Business Logo and Brand Design

holberg design just finished helping Kallista Press design their new logo and brand.

Killista Press is a new venture project started by a creative duo, which is taking greeting cards to the next level. Killista looks for fresh new illustrators and showcases their artwork on it's greeting cards.

In Greek, Kallista (or Callista) literally means "beautiful". So we wanted to design a logo that lived up to the name. We tried several Greek themes and icons, but during the discovery phase we found a unique dragonfly that lives on the Greek Islands. So, we started with the dragonfly and took a creative license on the image... redesigning the wings to be more beautiful.

The result is an image that makes an artistic statement and helps to define what the company is.

A Targeted Mailing List + Food = New Business

The fastest way to a new client is through their... stomach

Holberg Design helped RKL develop an advertising plan that had two main goals. The first goal was to extend RKL's brand into the York, PA market – an area that they were opening a new office. This plan consisted of advertisements, billboards, bus billboards and mailings. The advertising message was created to showcase that RKL is the perfect size and location for York clients. RKL’s competition is either extremely large (with little personal service), or too small (with not as much experience and resources). RKL seems to be the “Just Right” fit for most York clients.

The 2nd goal was to gain new clients, by focusing on a targeted-list. Holberg Design created and sent out a series of mailing cards. Each mailing card kept building up the "just right" message, leading to the final mailing piece – a box of Omaha Steaks. After the steaks arrived, pone calls were placed to each name on the list. The Result: Out of 150 prospects, 22 new client appointments were secured and 8 are now in new client negotiations. And, as of today, new appointments are still being secured.

So, what are 22 new client appointments worth to you?